What Do Tenants Want In A Rental Property: Why Understanding Tenant Priorities Matters

For landlords and investors, knowing what tenants want in a rental property UK is critical for reducing void periods, maximising yields, and ensuring long-term demand. The rental market is evolving, shaped by affordability pressures, lifestyle changes, and sustainability goals.

According to ONS housing data, private renting continues to rise, with more than 4.6 million households now renting in England alone. This growing tenant base has increasingly specific requirements, and landlords who meet these expectations stand to benefit from stronger demand.

Location and Connectivity

Location remains the number one priority for tenants. Access to employment hubs, public transport, and lifestyle amenities such as shops, restaurants, and green spaces drives tenant demand.

In cities such as Manchester, Birmingham, and London, regeneration zones are particularly attractive due to new infrastructure and modern housing stock. According to Rightmove, rental demand in well-connected areas significantly outstrips supply, pushing rents higher.

Affordability and Rental Value

Affordability is a top concern for tenants in 2025, especially as the cost of living remains elevated. Many tenants are willing to compromise on space or amenities to secure a property within budget.

Zoopla’s rental market report shows that average UK rents have grown by more than 20% in the past three years, with affordability pressures particularly acute in London and the South East. For landlords, setting competitive yet sustainable rents is key to attracting and retaining tenants.

Energy Efficiency and EPC Ratings

Sustainability is no longer a niche concern. Tenants increasingly want energy-efficient properties that help lower utility bills and reduce environmental impact.

Government policy has also sharpened focus on energy performance, with proposed changes to minimum Energy Performance Certificate (EPC) ratings for rental properties. According to gov.uk, landlords must ensure compliance to avoid penalties and to remain competitive in the eyes of eco-conscious tenants.

Furnishing and Modern Interiors

Another factor in what tenants want in a rental property UK is the standard of furnishing and interior finish. Young professionals and students often prefer furnished apartments with modern fittings, while families may opt for unfurnished houses they can personalise.

High-quality kitchens, bathrooms, and integrated appliances are particularly sought after, as tenants increasingly expect a “move-in ready” standard.

Broadband and Digital Connectivity

Fast and reliable internet access has become essential. With hybrid working now widespread, tenants place high value on properties with strong broadband infrastructure.

ONS data highlights that over 44% of working adults in the UK work from home at least part-time, underscoring the need for robust digital connectivity. Properties without good broadband risk falling behind in the rental market.

Outdoor Space and Communal Facilities

Outdoor space, whether private gardens or access to communal areas, has grown in importance since the pandemic. Flats within developments that offer gyms, co-working areas, and landscaped courtyards are increasingly appealing, particularly in urban centres.

Tenants value these amenities as part of a balanced lifestyle, and they can also justify higher rents for landlords.

Flexibility and Security

Tenants want flexibility in contract terms alongside security of tenure. Longer contracts with break clauses are attractive, as they balance stability with freedom.

Landlords who provide fair tenancy agreements are more likely to attract reliable tenants and reduce turnover, lowering management costs in the long run.

Conclusion: What Tenants Want In A Rental Property

Understanding what tenants want in a rental property is essential for investors looking to maximise returns. Location, affordability, energy efficiency, furnishings, connectivity, and lifestyle amenities all play crucial roles in attracting and retaining tenants.

As the rental market evolves, landlords who adapt to these priorities will be best positioned for success.

To learn more about tenant demand and investment opportunities, contact TK Property Group today. You can also stay informed by reading our news articles.