Manchester’s sports legacy is renowned globally, with its rich history of football and other sporting achievements. The city’s selection as a host city for Euro 2028 further cements its status as a sporting hub and has significant implications for the housing market. Here’s an analysis of how Euro 2028 is expected to influence Manchester’s housing market, as highlighted by TK Property Group.

Boost in Property Demand

  • Increased Tourism and Temporary Residents

Euro 2028 will attract a significant number of tourists, football fans, and temporary residents such as event staff, media, and players. This influx will drive demand for short-term rentals and accommodations, providing property investors with lucrative opportunities to capitalise on the heightened demand.

  • Long-term Appeal

Major sporting events tend to leave a lasting legacy. The exposure and infrastructure improvements associated with Euro 2028 will make Manchester more attractive to long-term residents. As people experience the city during the tournament, many may choose to relocate, increasing demand for residential properties.

Infrastructure Improvements

  • Transport Upgrades

Hosting Euro 2028 will likely lead to substantial investments in transport infrastructure, including enhancements to public transport, roads, and airports. Improved connectivity and accessibility will make Manchester more appealing to both residents and investors, driving up property values in well-connected areas.

  • Urban Regeneration

Areas surrounding the stadiums and key event locations are expected to undergo urban regeneration. This revitalisation will include improvements in public spaces, amenities, and services, making these areas more attractive for property investment. The increased desirability will likely lead to higher property prices and rental yields.

Economic Growth

  • Job Creation

The preparations and execution of Euro 2028 will create numerous job opportunities across various sectors, including construction, hospitality, and event management. The economic boost from job creation will attract more people to the city, increasing demand for housing.

  • Business Attraction

Major sporting events draw the attention of international businesses and investors. The visibility and prestige of hosting Euro 2028 will enhance Manchester’s reputation as a business-friendly city, attracting new companies and boosting the local economy. This economic growth will further stimulate the housing market as more professionals move to the city.

Community and Lifestyle Enhancements

  • Sports Facilities

The development of new sports facilities and the upgrading of existing ones will provide long-term benefits to the local community. Enhanced recreational opportunities will improve the quality of life, making surrounding neighbourhoods more desirable places to live. This improvement will likely drive up property values in these areas.

  • Cultural and Social Impact

Euro 2028 will bring a wave of cultural and social activities, fostering a vibrant community atmosphere. Festivals, fan zones, and other events will create a dynamic environment, attracting people to the city and enhancing the appeal of living in Manchester.

Property Market Implications

  • Investment Hotspots

Areas near stadiums and event venues will become hotspots for property investment. Investors will seek to purchase properties in these locations to benefit from increased demand for short-term and long-term rentals. According to TK Property Group, identifying these investment hotspots early can lead to significant returns.

  • Price Appreciation

The overall uplift in Manchester’s profile, coupled with infrastructure improvements and economic growth, will likely lead to an increase in property investment in Manchester. Both residential and commercial properties stand to benefit from this positive trend.

  • Rental Market Surge

The rental market is expected to see a surge due to the demand from tourists and temporary residents during Euro 2028. Investors who focus on the rental market can expect higher occupancy rates and rental yields during and after the tournament.