Blackpool promenade, Blackpool, FY1 4BJ
The Bay
Apartments set on Blackpool's iconic waterfront promenade
1- & 2-bedroom apartments
AST Yields up to 8.5% | STL Yields up to 12%
Directly next to the Blackpool tower
Welcome to The Bay, Blackpool
Situated directly on Blackpool’s iconic seafront, The Bay offers a rare opportunity to invest in a high-yield, destination-living development in one of the UK’s most recognisable coastal towns. This modern collection of one- and two-bedroom apartments combines contemporary design, premium finishes, and panoramic sea views. With entry prices from £129,995, The Bay delivers accessible luxury in a thriving regional market driven by both tourism and an increasing local rental population.
Blackpool is in the midst of a £2 billion regeneration programme transforming its economy, infrastructure, and skyline. This ongoing investment is reshaping the town into a year-round destination, strengthening its appeal to both residents and investors. The Bay’s prime position on the promenade ensures immediate access to transport links, leisure attractions, and employment hubs. As demand continues to rise for high-quality housing, The Bay stands out as a strong opportunity for both buy-to-let investors and those seeking long-term capital growth.
From an investment perspective, The Bay offers compelling fundamentals. Forecasted rental yields of up to 8% on long-term lets and as high as 12% on short-term stays reflect the area’s strong income potential. The development’s boutique scale, long leasehold terms, and low entry price create the right balance between security and performance. For investors seeking a coastal property with tangible growth prospects, The Bay Blackpool represents an opportunity backed by regeneration, tourism resilience, and sustained demand for waterfront living.
Contact us today to find out more about this exciting investment opportunity, or explore our Blackpool investment guide to see why the town continues to attract strong investor demand.
Key Details
- From £129,995 entry price
- One- & two-bed apartments
- Seafront Blackpool location
- Up to 8% long-term yields
- Up to 12% short-term yields
- 65 luxury units only
- 999-year leasehold
- Strong coastal rental demand
- Major £2 billion regeneration underway
- Steps from Blackpool Tower & key attractions
Amenities At
The Bay, Blackpool
Take A Look Inside The Bay, Blackpool
On the Map
The Bay, Blackpool Promenade
▸ Blackpool city centre – 5 minutes by walk
▸ Blackpool Tower – 3 minutes by walk, iconic tourist attraction and entertainment hub
▸ Blackpool Promenade – immediate location, prime coastal setting with year-round footfall
▸ Blackpool Pleasure Beach – 5 minutes by car, major tourist and leisure destination
▸ Blackpool North Station – 10 minutes by walk, direct rail links to regional cities
▸ Winter Gardens Blackpool – 5 minutes by walk, theatre, conferences and live events
▸ Blackpool Central Pier – 6 minutes by walk, popular seaside attraction
▸ Houndshill Shopping Centre – 6 minutes by walk, main shopping destination
▸ Blackpool Zoo – 8 minutes by car, family-focused leisure attraction
▸ Sandcastle Waterpark – 6 minutes by car, indoor water attraction popular with tourists
Why Choose Blackpool
Blackpool
Market Summary
Blackpool Property Market Trends and Resilience
The Blackpool market's key strength is affordability. With an average property price of £130,000, it is highly accessible for investors seeking low entry costs. Price growth remains strong, with a recent +5.4 annual increase, higher than the North West regional average. The market is increasingly focused on the transition from traditional tourism to a year-round professional and tech-based economy, supported by major government and private investment. This pivot guarantees future price stability in regeneration areas.
Yields
Blackpool Buy-to-Let Rental Yields and Income
Blackpool is a national leader in rental yields, driven by low purchase prices and robust tenant demand. Average rental yields sit at a competitive 6.7% across the central area, with specialised segments (particularly flats) achieving returns up to 10.1%. Annual rental growth of +8.7% is highly attractive to cash-flow investors. The market is split between high-demand, low-cost long-term rental properties and a huge market for short-term holiday lets (STLs), offering dual income strategies for informed investors.
Regeneration
Major Regeneration Projects Powering Blackpool Property Value
Blackpool is undergoing a vast transformation, directly linking new professional job creation to property value uplift:
- Blackpool Central: A £300 million private sector-led scheme creating a world-class, year-round visitor attraction, which requires relocating the courts and will deliver a major boost to the visitor economy and job creation.
- Silicon Sands Enterprise Zone: A transformational £60 million+ project at Blackpool Airport to build a data centre campus, attracting thousands of well-paid jobs in digital and technology, providing a strong tenant base for high-quality BTL properties.
- Multiversity Campus: A £65 million project to relocate Blackpool and The Fylde College to a new town centre campus, bringing thousands of students and staff into the commercial heart of the town (FY1, FY3).
Connectivity
Blackpool Transport Links and Connectivity for Commuters
Improvements to transport are aimed at better connecting the town's core to regional employment and visitor hubs.
- Tramway Extension: A £34 million project extended the tram line to connect the Promenade directly with Blackpool North train station (FY1), a key transport hub. This significantly improves connectivity for commuters and tourists alike.
- Road Network: The M55 motorway connects Blackpool directly to the M6 and the national road network, facilitating easy commuting to nearby Preston, Manchester, and the Enterprise Zone.
- Rail: Blackpool North Station provides direct services to key national cities, including Manchester, Liverpool, and London (with a single change).
Areas Overview
Best Areas to Invest in Blackpool Property for Strong Returns
Strategic investment should target the low-cost areas set to benefit from regeneration and professional jobs, or established residential zones.
- Central Blackpool (FY1)
Yield & Value-Add
Highest volume of sales and rentals. Offers superior yields (6.7%+) but requires careful selection due to high demand for refurbishment projects.
- Bispham (FY2)
Stable Residential
Regarded as one of Blackpool's most desirable and stable residential areas. Offers well-maintained family homes and flats, attracting long-term tenants and families.
- Marton (FY4)
Affordability & Connectivity
Offers high yields and benefits from proximity to the M55 motorway for commuters working outside Blackpool. Appeals to young families and workers.
- North Shore (FY1/FY2)
Premium/Coastal
More elegant Victorian/Edwardian properties. Appeals to higher-income professional tenants seeking proximity to the quieter coastline.
- Blackpool Airport Area (FY4/FY5)
Enterprise Zone Growth
The area surrounding the Silicon Sands development is poised for the strongest future capital growth as new, well-paid jobs arrive.
Related Developments
West Gate
One Trafford Edge
Tranquillity
Vista River Gardens
Parkside Place
The Quayline
Frequently Asked Questions
The Bay is located on Blackpool Promenade, Blackpool, FY1 4BJ, directly next to Blackpool Tower.
The Bay is a boutique development of 65 luxury units, offering one and two-bedroom apartments.
Apartments start from £129,995.
Projected AST yields are up to 8.5%, with STL yields up to 12%, reflecting Blackpool's strong tourism-driven rental market.
The Bay is sold on a 999-year leasehold.
The Bay is a 3-minute walk to Blackpool Tower and around 5 minutes by car to Blackpool Pleasure Beach, with Blackpool North Station 10 minutes away on foot.
Blackpool is undergoing a £2 billion regeneration programme, including the £300 million Blackpool Central scheme and the Silicon Sands Enterprise Zone, transforming the town into a year-round destination and strengthening demand for high-quality housing.
65 Luxury Units Only
Boutique Living on Blackpool's Seafront
The Bay offers a rare opportunity to invest in a boutique-scale development directly on Blackpool's iconic promenade, with panoramic sea views and premium finishes throughout. Its position beside Blackpool Tower places residents at the centre of one of the UK's most recognisable coastal destinations.
For investors, this limited-unit scarcity supports strong long-term desirability in a market where quality waterfront stock remains in short supply.
A Dual Income Strategy
Strong Returns From Both Long and Short Lets
The Bay is well positioned to serve both the long-term rental market and Blackpool's substantial short-term holiday let sector, with AST yields up to 8.5% and STL yields reaching as high as 12%. This flexibility gives investors the ability to choose the strategy that best suits their goals.
Combined with Blackpool's growing local rental population, this dual demand base supports strong, sustained income potential.
Backed by £2 Billion of Regeneration
A Town in Transformation
Blackpool is in the midst of a major regeneration programme, including the £300 million Blackpool Central scheme and the Silicon Sands Enterprise Zone, which is bringing thousands of well-paid digital and technology jobs to the area. This shift towards a year-round, professional economy is reshaping the town's long-term prospects.
For investors, this scale of public and private investment underpins both rental demand and capital growth potential for The Bay.
