Blackpool promenade, Blackpool, FY1 4BJ

The Bay

Apartments set on Blackpool’s iconic waterfront promenade...

1- & 2-bedroom apartments
AST Yields up to 8.5% | STL Yields up to 12%
Directly next to the Blackpool tower

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Welcome to The Bay, Blackpool

Situated directly on Blackpool’s iconic seafront, The Bay offers a rare opportunity to invest in a high-yield, destination-living development in one of the UK’s most recognisable coastal towns. This modern collection of one- and two-bedroom apartments combines contemporary design, premium finishes, and panoramic sea views. With entry prices from £129,995, The Bay delivers accessible luxury in a thriving regional market driven by both tourism and an increasing local rental population.

Blackpool is in the midst of a £2 billion regeneration programme transforming its economy, infrastructure, and skyline. This ongoing investment is reshaping the town into a year-round destination, strengthening its appeal to both residents and investors. The Bay’s prime position on the promenade ensures immediate access to transport links, leisure attractions, and employment hubs. As demand continues to rise for high-quality housing, The Bay stands out as a strong opportunity for both buy-to-let investors and those seeking long-term capital growth.

From an investment perspective, The Bay offers compelling fundamentals. Forecasted rental yields of up to 8% on long-term lets and as high as 12% on short-term stays reflect the area’s strong income potential. The development’s boutique scale, long leasehold terms, and low entry price create the right balance between security and performance. For investors seeking a coastal property with tangible growth prospects, The Bay Blackpool represents an opportunity backed by regeneration, tourism resilience, and sustained demand for waterfront living.

Key Details

From £129,995 entry price
One- & two-bed apartments
Seafront Blackpool location
Up to 8% long-term yields
Up to 12% short-term yields
65 luxury units only
999-year leasehold
Strong coastal rental demand
Major £2 billion regeneration underway
Steps from Blackpool Tower & key attractions

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Market Summary

Blackpool Property Market Trends and Resilience

The Blackpool market's key strength is affordability. With an average property price of $\text{\pounds}137,000$ , it is highly accessible for investors seeking low entry costs. Price growth remains strong, with a recent $+5.4\%$ annual increase, higher than the North West regional average. The market is increasingly focused on the transition from traditional tourism to a year-round professional and tech-based economy, supported by major government and private investment. This pivot guarantees future price stability in regeneration areas.

Yields

Blackpool Buy-to-Let Rental Yields and Income

Blackpool is a national leader in rental yields, driven by low purchase prices and robust tenant demand. Average rental yields sit at a competitive $6.7\%$ across the central area, with specialised segments (particularly flats) achieving returns up to $\mathbf{10.1\%}$ . Annual rental growth of $+8.7\%$ is highly attractive to cash-flow investors. The market is split between high-demand, low-cost long-term rental properties and a huge market for short-term holiday lets (STLs), offering dual income strategies for informed investors.

Regeneration

Major Regeneration Projects Powering Blackpool Property Value

Blackpool is undergoing a vast transformation, directly linking new professional job creation to property value uplift:

Blackpool Central: A $\text{\pounds}300$ million private sector-led scheme creating a world-class, year-round visitor attraction, which requires relocating the courts and will deliver a major boost to the visitor economy and job creation.
Silicon Sands Enterprise Zone: A transformational £ $\text{\pounds}60 \text{ million}$ + project at Blackpool Airport to build a data centre campus, attracting thousands of well-paid jobs in digital and technology, providing a strong tenant base for high-quality BTL properties.
Multiversity Campus: A $\text{\pounds}65 \text{ million}$ project to relocate Blackpool and The Fylde College to a new town centre campus, bringing thousands of students and staff into the commercial heart of the town (FY1, FY3).

Connectivity

Blackpool Transport Links and Connectivity for Commuters

Improvements to transport are aimed at better connecting the town's core to regional employment and visitor hubs.

Tramway Extension: A $\text{\pounds}34 \text{ million}$ project extended the tram line to connect the Promenade directly with Blackpool North train station (FY1), a key transport hub. This significantly improves connectivity for commuters and tourists alike.
Road Network: The M55 motorway connects Blackpool directly to the M6 and the national road network, facilitating easy commuting to nearby Preston, Manchester, and the Enterprise Zone.
Rail: Blackpool North Station provides direct services to key national cities, including Manchester, Liverpool, and London (with a single change).

Areas Overview

Best Areas to Invest in Blackpool Property for Strong Returns

Strategic investment should target the low-cost areas set to benefit from regeneration and professional jobs, or established residential zones.

Central Blackpool (FY1)

Yield & Value-Add

Highest volume of sales and rentals. Offers superior yields ( $\mathbf{6.7\%+}$ ) but requires careful selection due to high demand for refurbishment projects.

Bispham (FY2)

Stable Residential

Regarded as one of Blackpool's most desirable and stable residential areas. Offers well-maintained family homes and flats, attracting long-term tenants and families.